If you plan on starting a blog that focuses on all-things-kratom, you must have a lot of questions on your mind.
What kind of writing style works for the readers in this niche? What are the most common mistakes bloggers make? Are there any disclaimers you need to give? What about the tone and the overall style?
In this post, we plan on answering all these questions so you can get straight into blogging with confidence. Also, these tips should work for any blogger in general; no matter their niche.
Here they are…
Write with a specific topic in Mind
If you write around a generalized topic, you might wind up nowhere. Don’t be surprised if your writing appears ‘all over the place’. It’s easy to get lost in the sea of a pool of information around kratom. Do your research, select a laser-specific topic, and write around that. For example, you could write about different types of kratom strains, or what all recipes users can make with kratom. You can also write about the medical conditions in which kratom could work as a management tool. The point is – pick a specific topic.
Once again, this tip works for blogging in general. For any successful blog, your focus should be razor-sharp.
Kratom Crazy is a good example of a kratom-based blog that writes around very specific topics. It writes reviews of different kratom strains. Again, Focused! They are also the best kratom capsules for sale in the town.
Make it helpful
It doesn’t help to just make statements or give users facts. Facts are important, but your blog should eventually help users in all ways possible. For example, it doesn’t help to just ‘tell’ users where kratom comes from, or the history or the pharmacology of it. Tell them exactly how it would help their lifestyle.
Perhaps your users are suffering from chronic pain, fatigue, or stress. In that case, it pays to point out the fact that consuming right kratom strain in safe doses might help them be rid of chronic stress and improve their quality of life.
Keep the tone and the eventual ‘goal’ of the blog – helpful. Make sure that by the end of it, your readers feel empowered to want to try out whatever ‘tips’ you gave out.
Do not assume anything
Never leave anything to the assumption. Do not assume that your readers know what ‘kratom’ is. Perhaps they have already used this herb or maybe this is the first time they are reading/hearing about it. In any case, it pays to start with a little intro about kratom.
This rule works in general no matter what kind of blog you’re writing.
It pays to know who your readers are. If they are not avid kratom users, chances are they have not heard of it. Here’s one way to look at it – say you’re writing for aspiring small business owners who want to gain financial knowledge. You cannot assume that they already know the ins and outs of the financial implications involved in running a small business. So, write accordingly. Write for the readers; not for yourself.
Keep a positive tone
A positive tone works any day in keeping the readers hooked. It also makes them feel empowered and encouraged. Especially when you’re writing around a rather controversial topic like kratom, where there’s already a ton of somewhat ‘negative’ information out there. This is not to say that give out false information. But, keep the tone honest and helpful.
All and all, use as many positive words, anecdotes, and stories as possible while keeping it realistic, informative, and educational. To make your blog sound confident and well-researched, provide links to authoritative sites (ideally clinical studies) whenever possible. This will add to your credibility and make it appear you’ve done your homework before writing.
Give suitable disclaimers wherever necessary
Kratom is not regulated by the FDA. This is one example of the disclaimer you must give when writing about kratom or any controversial topic just to keep the users informed. It also sets their expectations right.
Another example is to tell them about the possible side-effects of kratom in case they fail to exercise caution with kratom consumption. Make sure to add all the relevant links to relevant pages for more authority.
Avoid giving out false information
Once again, this tip works in general. The internet is filled with ‘bro science’ and promises that sound too-good-to-be-true. Readers are already confused and doubtful about what information to trust. In the middle of so much confusion and fake information, make sure your blog doesn’t add to the conundrum.
Keep your blog helpful but also realistic. Do not give the users false hope just to get them hooked. In writing, as in life, honestly is often the best policy.
Follow the ‘KISS’ process
Easily the #1 tip that all bloggers should implement right now is to follow the KISS (Kiss it Simple Stupid) approach. Write as you speak. Avoid using heavy words as much as you can. Unless you’re writing for a niche that demands you to follow heavy words and technical jargon, always use simple but authoritative words that make the blog sound convincing.
Once again, write in a conversational tone as much as you can simply because it’s easier to read and skim through.
In the case of kratom, this is a particularly important tip because often you have to use a lot of medical terms. To compensate for all that technicality, keep everything else conversational, simple, and easy-to-read.
Blogging is an art form. With time, you’ll be able to hone and polish your writing style. But, it’s always good to listen to what the experts have to say, learn from their experience, and write richer content. This should save you a lot of mistakes, efforts, and time.
Hopefully, these tips provided your insight as to how to write authoritative, helpful, and engaging content. While this was, by no way, an exhaustive list, these tips are something you should always be sticking with.